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THE POWER TO I CREATE NEW BUSINESS A properly-conducted publicity scheme is no doubt a necessary part of every firm's plan to cope with the fierce competition of the present £ .day, but if taken full advantage of, advertising means very, much more than that. The creative power of adver- tising has been tested many times during the last few years, and in the work of increasing the needs r of people in every clime and class it has been phenomenally success- ful. A new kind of razor, a new bever- age, a, patent heel for footwear, or some other article which we have not previously felt the need -of is introduced, and the necessary -demand is speedily created by I ;advertising.-A. 0. Richardson, in "The Power of Advertising." Are you creating a demand for your speciality ? R. READ, Editor-Manager.

WASTED WEALTH OF WEST WALES.

-'--' EDITORIAL NOTES.

THE SEASON ON THE -COAST.

---— THE CINEMA.

METHODISTIAID CALFINAIDD.

WELSH ENDOWMENTS.

ICrosswood's Son and HeirI

,¡ Aberystwyth sessions.

CARDICANSHIRE SMALL HOUMNGS.

RHERIOL VALLEY.|

Aberystwyth Town Council

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mutnercrart atuelcfts

Aberystwyth Rural Tribunal.

DEVIL'S BMDCE. f

! Ihl uubrian ItIUS,I