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-Advertising Cardigan Bay.…

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Advertising Cardigan Bay. PROPOSALS FOR NEXT YEAR. A meeting of the Cumbrian Resorts Associa- tion was held at Barmouth on Thursday. The Association, it will be recalled, has been formed for the purpose of advertising the Cardigan Bay resorts, and the meeting was called for the pur- Pose of considering a scheme of advertising for next season. The chairman was Mr C. L. Conacher, .general manager of the Cambrian ■Railways. There was' a fairly good attendance of delegates from the various towns., these in- cluding Mr E. P. Wynne (ex-mayor) and Mr T. J. Samuel (mayor), Aberystwyth, Mr A. J. Hughes (town clerk); the Rev Gwynaro Davies, Rarmouth; Edward Williams, Dolgelley; S. Edmunds, Towyn H. Barneti, clerk of Towyn and Aberdovey Urban District Council; John Lewis, Aberdovey; W. T. Lewie, Borth; Sulli- van (C%>rris Railway); Rees> (Rheidol Railway); W H. Cough (Cambrian Railways) and Mr Kettle (I)orlands' Advertising Agency). — The Chairman mentioned at the outset the unavoid- able absence of Mr S. Williamson, one of the directors of the Association, and Mr Min-shall, the honorary solicitor. In submitting the finan- cial report, which was taken as read, he stated that several thousands of posters had been ex- hibited on the railway stations of leading sys- tems such as the Great Central, the Taff Yale and Rhymney, and in a number of large centres of population such as' Cardiff and Manchester, in addition to the stations on the Cambrian Railways and the offices of the Company in Manchester, Liverpool, etc. A supply of nearly 30,000 pamphlets had also been distributed and advertisements had been inserted in newspapers in important districts. They had a couple of thousand posters in hand, and only a small quantity of pamphlets.—In the general discus- sion which followed, a delegate inquired if advertisements were keyed for results, and in reply. Mr Kettle, who was invited to speak, stated that careful record^ were kept. The re- suit of this form of advertising had been excel- lent, but lie did not think it was the best policy to base the results on keyed advertisements for the public did not care to be asked to mention the names of papers, etc. It was not always practicable to follow this system.—Mr Sullivan moved the adoption of the financial report, j which was carried unanimously.—The Chair- man said they had £ 20 in hand.—The directors, who are as follows, were re-elected on the mo- tiori of Mr T. J. Satin el: Messrs W. Anthony (Pwllheli). R. Newell (Portmadoc), R. Barnett (Towyn), E. P. Wynne (Aberystwyth), the Rev CwyDioro Daviea \Barmouth)', S. Williamson Edmund Gillart, W. H. Gough, and C. L. Con- acher.—The Chairman then passed on to the discussion of suggestions, for the work to be done next spring, and gave details of the pro- posed scheme for the invitation of a number of journalists during Easter or Whitsuntide. He explained that in the Isle of Wight this had been done with excellent results. The press- men were taken around the district on an in- teresting tour, and it was thought this could be done on the Cardigan Bay coast with much ad- vantage.—TSie Rev Gwynoro Davies referred to what had l>een done in connection some years ago, when the result had been extremely satisfactory. The district had been very well boomed End they got an exceptionally large number ef inquiries. In order that this should be done properly it would be necessary to ob- tain a fund of £100 at least in order to entertain the visitors well.—It was eventually decided to ask the delegates to lay the proposal before the residerts of their districts, it being heartily ap- proved of by the meeting.,—The Chairman said the tour suggested would take four or five days, and vould include every district on the coast. Several delegates from the Pwllheli and Oric. eietb districts referred to the absence of refer- ences1 to their golf links and other places of in- terfst in the pamphlets.—Mr R. Barnett refer- red to the absence of reference to the -nif links 6t Towyn.Mr Conacher, in reply, promised to dc what he could to adjust the grievances spok- ei of, and agreed, on his own/ initiative to with- draw one poster to which object-ion was taken {¡y the Carnarvonshire delegates. The next matter was the discussion.' of a scheme which bad been placed by Mr Kettle before a committee of the Aberystwyth Corpor. ation on the previous evening. Mr A. J. Hughes said they had had nmder consideration the amount of contribution to be paid from Aberystwyth. He understood the total amount contributed from the entire district last year was £350. It was hit; opinion that it wns ab- surd to expect good results from a scheme cost- ing only that amount. The great point was in the first place to get people into the district. When they got them there they could be divid- ed (hear, hear). Mr Hughes referred to the Cor. n-ish Riviera which Imd not. he said, been boom- ed into prominence on £3[>û or £ 500. He thought they must regard that sum as being simply 111 step. He knew the district, and what the difficulty was in getting such sums even, but lie believed strongly that when the merits of good schemes were understood there would be an increase in. the amount of funds subscribed (hear, hear). He was not speakin" in an official capacity but he thought that a thousand pounds would only be a [reasonable amount to spend. The north coast resorte spent thousands of pounds yearly, .and he appealed to them that to get sound results it was' necessary to put the work in the hands of experts; (hear, hear).—Mr E. P. Wynne spoke in favour of increasing the grant and it was decided to ask that the amount be increased next year from £ 350 to £ 500. The weather at Barmouth on Thursday was of a. rough description, a. cold rain sweeping over the town in drenching torrents. This no doubt affected the attendance at the public meeting which was not so large as it might be. The Assembly Rooms where the gathering was held is a gloomy building, and doubtles.s its! fearfully draughty character militated against the attend- ance as well. The delegates expressed them- selves ae well pleased with the record of work done last season by the Association. «,

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