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F G d' i '-5 ,> io! I a,.? e,. Mli m M Cl^UtC For the PsiMIe. If the Profit-Sharing principle intro- duced by the manufacturers of BLACK CAT Cigarettes were adopted by aU manufacturers so that the public received a small share of the profits (say 5 "() or hss) on the £ 2,000,000,000 spent yearly by them, the public would benefit to the extent of from £ 50,000,000 to £ 100,000,000 every year Sooner on.f.ter. Profit-Sharing must be adopted by :1! manufacturers. Pro f- S ?arm(, Profit-Sharing means Fair Trading. It is the purchaser's right and he should insist upon his right by buying only from those firms who are prepared to give him fair treatment by returning to him a share in the profits of the business. Profit-Sharing is the greatest step forward ever made towards giving purchasers an interest in the business they support ai:d a share in the profits made by their patronage. Instead of the entire profits going into the pockets of a few individuals,the purchaser receives his share to which he is entitled because the profits could not be made without his patronage. The manufacturers of BLACK CAT Cigarettes were the first to recognise that "Llrofit-Shiriiil, meant Justice to the purchaser, and they at cnce adopted Profit-Sharing as a means of identifying the interests of purchaser and manufacturer. It should be clearly understood that the share of profits is not offered as an inducement to buy BLACK CAT Cigarettes, as better quality cannot be given or better value obtained but it is because the manu- facturers recognise the purchaser's right, and know that Profit-Sharing will create a stronger bond of mutual interest between smoker and manu- facturer. Tens of thousands of Profit- Sharing Gifts have already been claimed and distributed, showing that smokers realize that Profit-Sharing is the key-note of business in the future, and thai Profit-Sharing has come to stay. Smokersaiready know that the manu- facturers of BLACK CAT Cigarettes spare no expense in purchasing the best crops of pure maiured sun-dried CARRE RAJS LTD. (Est. 173.8), Arcadia Montreal. Canadai. West End Depot Virginia tobacco leaf for manufacturing into the most perfect Virginia Cigar- ettes that can be produced or bought at any price. Every packet,box and tin of BLACK CAT Cigarettes, and RED ROUTH ixlure and BLACK CAT Mixture TOBACCOS now sold contains a coupon entitling the purchaser to a share in the profits of the business. In order to give the purchaser the fu^ iiest possible benefit, his share of profits takes the form of Profit-Sharing Gifts. By this means he gets more than double the cash value of his share of profits. Profit-Sharing benefits cvervbody and benefits in every way. It gives the purchaser something to which he is entitled—it places buying and selling upon a fairer and more just basis-it creates a strong bond of mutual interest between purchaser and seller —and, by increasing business, it enables the manufacturer to increase the value of the Profit-Sharing Gifts still more. Your share of profits is secured to you by the coupon contained in every packet of BLACK CAT Cigarettes, RED ROUTE Mixture, and BLACK CAT Mixture TOBACCOS. You have only to select the gift you desire and send in the necessary coupons and your Profit-Sharing Gift will be sent to you at once. There is no time limit fixed -you can claim your gift when you like. In addition to the regular Profit- Sharing Gifts. THREE SPECIAL GIFTS of Rudge Motor Cycles (one with Side Car) are given to those sending in the largest number of coupons from BLACK CAT Virginia Cigarettes, Mild 10 for 3d. Medium 10 for 2id. in air-tight tins of 50 Mild 1/2. RED ROUTE Mixture 6d. per oz. BLACK CAT Mixture Tobaccos 5Ad. and 5d. per oz. These special Gifts and the regular Profit- Sharing Gifts are fuliy described in the Profit-Sharing Gift List. SEND FOR THIS LIST TO-DAY. A POST-CARD WILL DO. Works, City Road, London, E.C. (and 7 Wardour St., Leicester Sq., London, W. $b¥H pTn aTa m YZ 7¥b UTa iTTa ITT^ ?"¥*■ JTH «TS UTI & ¡.:Ð :i jj KELMAN jj K pN 0 Hi AT TH.EIR ,4 II f. I, I THE COUNTRY. 8 R F. AT 7?.EZ? P?/CE ARE THE G?E?TE?r 04 PIA -NO V?L?E IN THE CO?/T?y. uf i"; e say of tne KELMAÁ'{ th:1t It is the best at its pric('. Call at our ;) g a yiiowrcoms and play a KELMAN. You mn then prove for yon?e'f HI fin the high si&ad&rd- of exœllence of tone, touch and construction. MM F YOU CANNOT GET BETTER VALUE, C unless you pay more money—even then you will probably not get =.J F. one so gooû. 04 y 33 GUINEAS CASH, or 14/6 Monthly 04 I a wHI purchase cne oi these Celebrated Instruments. ;) I I" Full particulars given in our Illustrated Catalogue—sent post free. J p GODFREY & Co., Ltd., 0 ■ ■ Pivno Manufacturers and Music Sellers, ■ ■ ? 22. ST. MELEM'S ROAD, SWAMSEA. ?  ?JhjLH. toA? <?h<M MNMt )tea t ? M? Mo&N)! ? & aBr BB & ? «0m  ENJOY Your Eastertide JlSjpjfik IF MOUNTED ON A BICYCLE BOUGHT FROM 1K% DAN MORGAN, jk The "Cycling Centre." See my New of 1913 Mode!g wf*Z wplTWX \\A" St«|! RALEICHS, is fas |J Singers, Sunbeams, kV— 11 Dfuide, &0. MJ Any make of Cycle taken in pai4 exchange. List. Free. 218 OXFORD ST., SWANSEA "0' 'Y r "<'U ';Y'" .o_r->r'Í?, ';Y/c-o()'?o,1\ I I M  CAMBRIA I PERMANENT | MONEY SOCIETY. I "KHSSi ————— 6 0 10 Sovereigns for A tUl 0 Share. No Deductions. d For dBIO Cash you repay 1/9 per week for three years, §Ap c.j including Principal a.nd Interest. ?>* Other sums from JEa to £ 40 m proportion. Shorter terms can be array Q LOANS ALSO GRANTED ON DEEDS, DOCUMENTS, &c. g (I Head Offices: ARCADE CHAMBERS, GOAT ST., W J HENRY F. HOOD, Secretary. SWANSEA Î..¿-Ð AT ??  '??'  ?? ?% THE ??.-?? 0? ??%J? "'t. ? H 'v%R CREMT 8m furnishers 34 HIGH S- SWANSEA 1 ¡WMI1-.J1J' SEW/J FUrl iuLU&l rtATEO CAIALOGU E.

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i IRELAND FINISH LAST ———.———

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" A BEAUTIFUL CHURCH.

INLAND REVENUE OFFICES. !

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