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^iisiixess Ûàr£sst5. JYJESSRS jpELL AND CO., .LL\ C- FACTCREI{:) a AUCTIONEERS, 3, CASTLE-STREET (late Angel-street), CARDIFF, ill SELL bv Al, CTIO-N-, without reserve, all kinds of LASS. CHINA, MAJOLICE, JF.T. and EARTHEN- WARE, every Evening at Seven o'clock, SPECIALITIES IN DINNER AND TEA SERVICES. 208 Private sale during the day. Inspection invited. TIHIS is called an age of Philosophy, L because enlightened people everywhere demand isonable grounds for whatever belief they are asked accept. The whole sense of this paragraph is con. r ned in the following lines "The Alliance Clothinc Company, of 33, St. Mary ■ eet. Cardiff, are BonA-fide Manufacturers of Cloth- their Factory being at 44, Commercial-street, ndon, and their Branches at 77 and 78, High ilborn 29, Ludgate-hill 33. High-street, Islington Shoreditch, and 29, Silver-street. Hull. There- e can afford to sell from 25 to 35 per cent, less in ordinary shopkeepers, however large way 01 siness they may be in." U1 our Clothing is labelled in plain figures with proper description, trusting nothing to our Sales- in's knowledge of Fabrics. Unlike other Houses, tell the Customer all we know about our Cloth- and give A LEGAL GUARANTEE with every s: le, evidence ofoursincerity. This guarantee "feature Is but recently introduced into our business system, ir customers who have heretofore found our simple ,rd about goods sutficieat. may not care for the itten guarantee, but we give it all thesame, bf- lse we want to establish relations of perfect con- ience with new customers; besides, the register mber of the guarantee ticket is an index to the te and details of each transaction, and useful for 'erence. We anticipate a very severe winter, and nsequenfciy a large trade in winter overcoats. We ve therefore devoted to that department an im- snse stock to itself, varying in prices from 14s lid ,50s. We need not remind our customers that we are the iginators of the new system whereby the money is turned to customers who are not satisfied with what ey have purchased. This svstem was introduced by in 1864, and we firmly believe is one of the Secrets our Great Success. THE ALLIANCE, MERCHANT TAILORS & JUVENILE OUTFITTERS, 105e 33, ST. MARY-STREET, CARDIFF. AT the present time Clothing so much de- fies the position of the wearer that to be I clad or clothed in garments that are badly ,.ade and fitted at once conveys an im- -ession unfavourable to the wearer. It is, lerefore, of great importance that all who udy appearance should be careful to make leir purchases only from such houses as lake Style, Fit, and Quality, combined ith economy, their leading features. Vinter especially requires that change in ur attire which is so necessary for he due protection of our health nd comfort. It is, therefore, of ;reat importance that we should be supplied vith overcoats and other warm clothing, not only at a moderate charge, but also fashion- able and well made, as well as being selected rom materials of modern design and durable character. To these important requisites MASTERS and COMPANY have especially levoted their attention, and the reader may iepend upon being supplied with all he re- juires at either of their establishments. Every person to whom economy is an abject should certainly inspect their stock before purchasing elsewhere. The position occupied by this firm in the markets as the largest buyers of clothing in Wales or the West of England enables them fre- quently to secure goods at such prices as defy competition, it being an indisputable fact that the tradesman who can buy largest must buy on more favourable terms than the smaller buyer. There can be no surer indi- cation than an increased trade that the public duly appreciate fair dealing, and that the efforts of MASTERS and COMPANY to supply goods of sterling value at the lowest remunerative profit have been fully recognised is proved by the result. 102a LADIES who have learned Scientific Dresscutting, have no Dressmakers' bills this Christmas.— Scientific Dresscutting Association, 21, Angel-street, opposite Cardiff Castle. 540

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