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I)ltSint5S m ESSRs JjTELL AND CO., MANUFACTURERS & AUCTIONEERS, 3, CASTLE-STREET (late Angel-street), CARDIFF, Will SELL bv AUCTION, without reserve, all kinds oi GLASS. CHIXA. MAJOLICE, JET. and EARTHEN- WARE, every Eveninz at Seven o'clock, SPECIALITIES IN DINNER AND TEA SERVICES. 203 Private sale during the day. Inspection invited. THIS is called an age of Philosophy. -α- because enlightened people everywhere demand reasonable grounds for whatever belief they are asked to accept. The whole sense of this paragraph is con. tained in the following lines co Tbe Alliance Clothing Company. of 33, St. Mary Street. Cardiff, are Bona-ndo Manufacturers of Cloth- iog. their Factory being at 44. Commercial-street, London, and their Branches at 77 and 78. High Holborn 29, Ludgate-hill 33. High-street, Islington 142, Shoreditcb, and 29, Silver-street, Hull. There- fore can afford to sell from 25 to 35 per cent. less than ordinary shopkeepers, however laree way ot business they may be in." All our Clothing is labelled in plain figures with Its proper description, trusting nothing to our Sales- man's knowledse of Fabrics. Unlike other Houses, we tell the Customer all we know about our Cloth- ing, and give A LEGAL GUARANTEE with every sde, as evidence ofour sincerity. This guarantee feature was but recently introduced into our business system. Our customers, who have heretofore found our simple word about soocis sufficient, may not care for the written guarantee, but we give it all thesnme, be- cause we want to establish relations of werfect con- fidence with new customers: besides, the register number of the guarantee ticket is all index to the date and details of each transaction, and useful for reference. We anticipate a very severe winter, and consequently a large trade in winter overcoats. We have therefore devoted to that department an im- mense stock to itself, varying in prices from 14s lid to 50s. We need not remind our customers that we are the originators of the new system whereby the money is returned to customers who are not satisfied with what they have purchased. This svstem was introduced by as in 1864, and we tirmlv believe is one of the Secrets 1)[ our Great Success. THE ALLIANCE, MERCHANT TAILORS & JUVEXILE OUTFITTERS, 105e 33, ST. MARY-STREET, CARDIFF. AT the present time Clothing so much de- notes the position of the wearer that to he 11l clad or clothed in garments that are badly Giade and fitted at once conveys an im- pression unfavourable to the wearer. It is, therefore, of great importance that all who itudy appearance should be careful to make their purchases only from such houses as make Style, Fit, and Quality, combined with economy, their leading features. Winter especially requires that change in our attire which is so necessary for the due protection of our health and comfort. It is, therefore, of great importance that we should be supplied with overcoats and other warm clothing, not only at a moderate charge, but also fashion- able and well made, as well as being selected from materials of modern design and durable character. To these important requisites MASTERS and COMPANY have especially devoted their attention, and the reader may depend upon being supplied with all he re- quires at either of their establishments. Every person to whom economy is an DbJect should certainly inspect their stock before purchasing elsewhere. The position occupied by this firm in the markets as the largest buyers of clothing in Wales or the West of England enables them fre- quently to secure goods at such prices as defy competition, it being an indisputable fact that the tradesman who can buy largest must buy on more favourable terms than the smaller buyer. There can be no surer indi- cation than an increased trade that the public duly appreciate fair dealing, and that "he efforts of MASTERS and COMPANY to supply goods of sterling value at the lowest remunerative profit have been fully recognised is proved by the result. 102 J LADIES who have learned Scientific Dresscuttiug, have no Dressmakers' bills this Christmas.— Scientific Drescutting Association, 21, Angel-street, opposite Cardiff Castle. 540

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