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Uitsnwss bbrtsst5. JYJ-ESSRS JPELL AND CO., MANUFACTURERS & AUCTIONEERS, 3, CASTLE-STREET (late Angel-street), CARDIFF, Will SELL bv AUCTION, without reserve, all kinds of GLASS. CHixA, MAJOLICE, JET, and EARTHEN- WARE, every Evening at Seven o'clock, SPECIALITIES IN DINNER AND TEA SERVICES. 208 Private sale during the day. Inspection invited. THIS is called an age of Philosophy, because enlightened people everywhere demand reasonable grounds for whatever belief they are asked rIo accept. The whole sense of this paragraph is con- tained in the following lines "The Alliance Clothing Company, of 33. St. Mary street. Cardiff, are Bona-fide Manufacturers of Cloth- ng, their Factory being at 44, Commercial-street, London, and their Branches at 77 and 78, High 3olborn 29, Ludgate-hill 33, High-street, Islington 142. Shoreditch. and 29, Silver-street. Hull. There- ore can afford to sell from 25 to 35 per cent. less haD ordinary shopkeepers, however large way 01 ansiness they may be in." All our Clothing is labelled in plain figures with 'is proper description, trusting nothing to our Sales- nan's knowledge of Fabrics. Unlike other Houses, ve tell the Customer all we know about our Cloth- ng, and give A LEGAL GUARANTEE with every s, le, is evidence ofour sincerity. This guarantee "feature vas but recently introduced into our business system. )ur customers who have heretofore found our simple vord about goods sufficient, may not care for the written guarantee, but we give it all thesame, be- cause we want to establish relations of perfect con- idence with new customers: besides, the register lumber of the guarantee ticket is an index to the late and details of each transaction, and useful for eference. We anticipate a very severe winter, and onseauenWy a large trade in winter overcoats. We iiave therefore devoted to that department an im. mense stock to itself, varying in prices from 14s lid :0 50s. We need not remind our customers that we are the originators of the new system whereby the money is returned to customers who are not satisfied with what "hey have purchased. This svstem was introduced by is in 1864, and we firmly believe is one of the Secrets if our Great Success. THE ALLIANCE, MERCHANT TAILORS & JUVENILE OUTFITTERS, 105a 33, ST. MARY-STREET, CARDIFF. AT the present time Clothing so much de- motes the position of the wearer that to be :11 clad or clothed in garments that are badly made and fitted at once conveys an im- pression unfavourable to the wearer. It is, wherefore, of great importance that all who itudy appearance should be careful to make cheir purchases only from such houses as make Style, Fit, and Quality, combined with economy, their leading features. Winter especially requires that change in our attire which is so necessary for the due protection of our health and -comfort. It is, therefore, of great importance that we should be supplied with overcoats and other warm clothing, not only at a moderate charge, but also fashion- able and well made, as well as being selected from materials of modern design and durable jharacter. To these important requisites MASTERS and COMPANY have especially ievoted their attention, and the reader may iepend upon being supplied with all he re- quires at either of their establishments. Every person to whom economy is an object should certainly inspect their stock before purchasing elsewhere. The position occupied by this firm in the markets as the largest buyers of clothing in Wales or the West of England enables them fre- quently to secure goods at such prices as defy competition, it being an indisputable fact that the tradesman who can buy largest must buy on more favourable terms than the smaller buyer. There can be no surer indi- cation than an increased trade that the public duly appreciate fair dealing, and that the efforts of MASTERS and COMPANY to supply goods of sterling value at the lowest remunerative profit have been fully recognised is proved by the result. 102e LADIES who have learned Scientific Dresscutting, have no Dressmakers' bills this Christmas.— Scientific Dresscutting Association, 21, Angel-street, opposite Cardiff Castle. 540

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