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LAMENTABLE DEATH. OF CAPTAIN…

. HINTS TO ADVERTISERS.

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HINTS TO ADVERTISERS. THEY NEVER DIE. That ad. is dead, said the foreman. Throw it in." But it was not dead. It could not die until the last copy of the paper containing it had been destroyed. Even then the advertisement might be kept alive by word of mouth. The advertiser who lets all his contracts expire is wrong if he imagines that his advertisement has long since ceased to pull," says an American exchange. They may, indeed, have failed to bring in business enough to pay the gas biil, but they are far from dead. Fourteen or fifteen years ago, a bright young man opened a bookstore in Harlem. He put a small advertisement in a magazine. To this day, he sometimes hears from the advertisement, al- though he ran it only a few times and has been out of the book trade ever since 1892. A story is told of a medicine man who advertises to cure diseases. One day a woman came to him for treatment, and got £ 10 worth of it. The doctor asked her how she had heard of him, and she said her husband, when taking up an old carpet in Buffalo, had found beneath it an old newspaper in which he saw the doctor's ad. There's no telling how long an advertisement will live.

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NOTES AND GOSSIP : LOCAL AND…

+ A LIBERAL M.P. ON PUBLIC…

♦ A MERIONETHSHIRE DIVORCE…

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