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-----HOW TO EXTEND THE SEASON

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HOW TO EXTEND THE SEASON THE regular and ordinary holiday season in this district is limited to about three or four months in the year, but there are liarge numbers of people who can go for holidays at any time they please. Then there are those who have been suffering from illness who are sent to certain places to recuperate. Where invalids are sent to depends very largely upon medical men who are themselves greatly influenced by the comfort and ease in getting to the places of rest. The extension of the West Coast of Wales season—and it cer- tainly might be extendeld-depends on many conditions which are not always fullv realised by those who imagine, that whatever is desirable ought to be done forthwith by somebody else. This part of Wales is a long way from centres of liarge population and the journey under existing arrangements from London, Bir- mingham, Manchester, Liverpool, Cardiff, and other large towns is often very trying owing to the fact that through trains, with few stoppages, cannot be run to places of small population like Aberystwyth, Towyn, Barmouth, Criccieth, and Pwll- heli. The advantages of small places as health resorts over large towns like Brighton and Blackpool do not need en- forcement. The difficulty is in getting to them. Fast non-stopping trains cannot be run for half a score of passengers be- tween centres of large population and small watering places on the Welsh coast. The railway companies could do some- thing. For instance, the wretched North Western arrangements between Shrews- bury and Welshpooli could easily be im- proved, .and ought to be improved, The Great Western, which now runs into ADeir ystwyth, Oswestry, and Dolgelley, could .do more than it has ever done hitherto. The Cambrian could also do more, espe- cially in small efforts to make travelling less irksome. When all that can be done, however, has been done by railways there will still be plenty of work for The inhabitants of small places forget that visitors go all over them and see the disorder, the lack of tidiness and smart- ness, and the too frequent disriegard of those details which make up the bulk o life. The Aberystwyth Corporation offi- -cials will not abandon dry-sweeping how- ever annoying or injurious the practice -may be. The lazy shopkeeper will. not ..take in his awning irons or abstain other slovenly habits even to save the 'town. The lodging-house keeper will not .on any account depart from ancient cus- tom in reference to stuffed chimneys, ab- sence of fires, and other household ar- rangements. The Corporation at A er -vstwyth and local governing bodies else- •where do not make the most of their -opportunities to increase attractions, and -co make life comfortable. Success is onlv to be achieved bv the removal of small defects and the establishment of small re- forms and bv unitv among the different places. If the different places were not jealous of each other in ways that are absurd, and would co-operate with the railwav companies and with each other, a oreat deal could be easily accomplished in manv directions. Take the subicct of advertising- The Cambrian Railways Primmny has done a great dea* of adver- tising for the whole district. Pwllheli, Criccieth, Barmouth, and Abervstwvth, "have also done a good deal in advertising, but far more remains to be done in ways that cannot be set forth m detail in articles like this. Successful advertising -we do not necessarily mean the adver- tisements directly paid for—is a business and has to be learnt like any other busi, j ness. A'train that is three hours late in ( reaching Its destination on a hot day in August is an advertisement. A kitchen midden which visitors can see out of their bedroom windows is an advertisement. A stinking colony of pigs, or a dirty stable, is an advertisement. A highway like Terrace-road, Aberystwyth, thickly-coated with horse dung ground into the surface is an advertisement. Good and cheap food is an advertisement. Civility, punc- tuality, comfort, absence of touting, freedom from hawking pests,, and munici- pal cleanliness are alt advertisements. The almost matchess beauty of the whole district is an advertisemient. The great thing is to know how to make the best use of advertisements. In the United Kingdom outside Wales there are more than forty-one millions of people, the great majority of whom know scarcely any- thing about Wales. These forty-one mil- lions of people can no more be brought into Wales by an Aberystwyth Souvenir, a Barmouth guide, or a Pwllheli handbill than an elephant can be fed on one penny bun. If the PRIXCE of WALES could be induced to have a residence in his own Principality, Wales would receive adver- tisements which no money could buy. It ought to be the concern of the inhabitants of all the watering places on the coast to see that every newspaper in the country is supplied with interesting items about Wales every reference to Wales is an advertisement. Many years ago—the thing still survives —lie was considered to be an enemy of the people who criticised the sanitary condi- n of the district, or who called attention ;0 municipal or other defects. In these (hys it is realized that even a newspaper mav tell all the truth and sti'l continue to i ii\ e. What we. want and, if possible, are determined to get, is greater official care in many departments of watering-place management. Progress is slow, but there is progress and every goal reached is a fresh starting place. It is almost always necessary that one thing should be achieved in order to make another tg possible. The Aberystwyth or Pwllheli of to-day is not by any means the Aberyst- wyth or Pwllheli of forty years ago, but the progress of the next forty years will probably be far greater and in all sorts of ways more remarkable than the progress of the past forty years. What the water. ing-places have to do is to keep them- selves clean and beautiful and free from sanitary and other defects. If this can be done, and it can only be done by at- tacking -evils at the start, then the people z, in large towns who retire from business will come to spend the years of their retire- ment where there is beauty and order and peace. We believe In the possibilities of the whole district and have faith in our own power and the power of others to develop those possibilities. Nature has done so much for Wales, and especially for this part of it, that if men can be kept from disfiguring it and marring it, grow- ing popularity is certain. Snowdon, Cader Idris, Plynlimon, are great public possessions that even railways cannot materially disfigure. The time is coming when that person who does anything to detract from the natural beauty of any part of Wales will be rightly looked upon as an en;emy of the people-as a destroyer of common property, for her natural beauty is by far the greatest asset of Wales, greater than her harbours, or her mines, or her cultivated land. What we- want to see is a more assidu- ous cultivation of an intelligent municipal spirit, and the smaller the community the greater the need for intelligent municipal spirit. In large cities dread of outbreaks of disease and of other widespread evils force the people into strict observance of natural and statute laws, but in villages, rural districts, and small towns it is pos- sible to break and ignore natural laws without bringing about evils so great as to arouse public terror and to imperil. the whole community. How to extend the season is a subject that deserves far more attention than'it receives, especially from those who do not seem to care how they behave as citizens as long as they can carry on their own business with short-sighted intelligence.

THE AWAKENING OF WALES (No.…

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LAMPETER

COMPETITIVE CONCERT.

[No title]

MACHYNLLETH

TREGARON

NEW QUAY

LLANON

[No title]

THE CAMBRIAN RAILWAYS