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AMERICAN COUNTRY NEWSPAPERS.

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AMERICAN COUNTRY NEWS- PAPERS. Powerful Journals with "Great" Circulations, A writer in the Century Macjazine gives a rather depressing account of the American country news- papers. They do not seem to be very booming" concerns. Says the writer :-The circulation of each country paper is about the same—usually less than a bundle," or 960, rarely 1,500. The average circulation of 6,000 of the country newspapers of America is not 600 copies. Many of the patent medicine concerns in the East make their advertising con- tracts through experts, who travel from town to town. If these men understood their business—aud they usually do—they know the circulation of the papers in a town before they roach the hotel; they get the information by looking at the town. When the agents call at the newspaper offices, the editors usually make a claim for their circulation that the agents know is ridiculous; but it always ends in the same way, the editors agree to the price offered by the agents, or no contracts are signed. The men who Irlvel in circuses have the same knowledge of the circulation of newvpaperp, butthey are unable to use it, for they always pay at least treble prices for their advertising. Many editors demand a hundred dollars for acircus advertisement; whether the agent desires an inch or two columns, and the editors get their price, or no picture of an elephant goes in. There are four classes of men who usually own country papers: -Far ni eri' sons who think they are a little too good for farming, and not quite good enough to do nothing, 2. School-teachers. 3. Lawyers who have made a failure of the law. 4. Professional printers who have "wo;ked their way;' In nearly every case the best country papers arc conducted by the latter class, although they seldom have "backing," like the other three classes. The demand in every newspaper office is for all round men; by this is men who know something of the business office, the press-room, and the composing-room if they have no occasion to use this knowledge in any other way, they may use it in being fair with the other departments. Very many of our noted publishers, writers, and editors are printers I know of no class that has so much to say, and I believe that most of the printers who have amounted to a good deal began in the country towns, where a printer may become a publisher after he has saved a few hundred dollars. The town in which he buys an insignificant paper may become a city, and lie may grow with it. In the larger cities there are few opportu- nities for printers to engage in business for them- selves, whereas more than half of those in the country finally try it. Of noted men more have been printers than lawyers, or practitioners of any other profession or tiade. Most of the unsuccessful newspapers are owned by in- experienced men; few practical men hold on to a failing paper long, for they do not believe much in "good-will." If there are many poor papers in the country it is because of the disposi- tion of inexperienced men to rush into the busi- ness. Take 100 of the poorest papers in any given region, and it will be found that 95 of them are owned by men of no practical knowledge, who believe that anybody can run a paper.

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