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•Business SWiiressts. THE EXCEPTIONAL VALUE of Bovril as a stimulating and refreshing drink, especially serviceable in winter time, when the maintenance of bodily heat becomes an impera- tive necessity, may be accurately gauged by a comparison with other beverages in common use: 1. Alcoholic Liquors do not form tissue; they stimulate, but with injurious after-effects. 2. Tea and Coffee do not form tissue; they act merely as gentle stimulants. 3. Meat Extracts and Beef Teas—home-made or otherwise —do not form tissue, but stimulate without reaction. 4. Bovril DOES form tissue it makes blood, bone, muscle, and brain; it nourishes and strengthens—serves as fuel to keep up the fire of vitality; stimulates without reaction; effects permanent good. This is why Bovril Maintains its Hold upon Public Favour. BOVRIL A DIETETIC SUCCESS. Bovril is a triumph of scientific condensation. In tho smallest possible bulk it has every virtue an article of food can possess: it is nourishing and strengthening; it is a stimulant and a warmth-giver; and, besides being eminently appetising, is assimilable by persons of the weakest digestive powers. Bovril is prepared from the primest parts of the most richly-pastured cattle in th* world. It is, in fact, the vital principle of prime ox beef. BOVRIL A SAFEGUARD. Cold has to be combated even by the healthy and strong. To the weak and the ill-nourished it often proves a serious enemy. It searches out their assailable points, and imperils their health. Bovril is the best safeguard. The warmth-giving properties of Bovril render it especially acceptable at the present season. It imparts a natural glow of warmth and health, without which the system is always an easy prey to colds and chills, not to speak of the germs of disease ever present in the atmosphere; in damp unwhole- some places; in badly-ventilated offices and workrooms. 1 BOVRIL REPELS INFLUENZA. As a preventive of influenza Bovril is supreme, because it gives that healthy tone and warmth to the body which alone offer effectual resistance to the attacks of the dreaded disease. Hasty meals, most often taken at irregular hours, engender that chilly discomfort and depression of spirits when the body becomes least impervious to the germs of influenza. A cup of Bovril is all that is required as a mainstay and a warmth-giver. Taken between breakfast and lunch, it is an admirable stimulant. BOVRIL EXPELS INFLUENZA. Bovril is not only a preventive of influenza, but it renders invaluable assistance in ridding the system of an attack. When the symptoms develop—headaches, chilly sensations, nervousness, loss of appetite-Bovril will be found most acceptable as an appetising, stimulating, and easily assimilable food, strengthening the system when strength is most needed, and, when the attack has subsided, promptly renewing the vital forces and bringing about a complete recovery. i, BOVRIL, Limited, FOOD SPECIALISTS & HOSPITAL PURVEYORS. LONDON. CONTRACTORS TO HER MAJESTY'S AND FOREIGN GOVERNMENTS. Chairman—J. LAWSON JOHNSTON. Vice-Chairman-The Viscount DUNCANNON, C.B. Consulting Chemist—Sir EDWARD FRANKLAND, K.C.B., D.C.L., F.I.C., Corr. Mem. French Institute. Analyst—WILLIAM HARKNESS, F.I.C., F.C.S., F.R.M.S., 40 years Food Analyst to H.M. Government. An Obvious is effected by the housewife who provides Rowntree's Elect Cocoa for family use in preference to other beverages. In the first place, half a teaspoonful is ample for a breakfast- cupful of strong, nutritious Cocoa; and, secondly, as many as 120 breakfast-cups can be filled from a 1-lb. tin. at a cost of 3s. only. Practically, this means that Rowntree's Elect Cocoa goes twice as far as many other Cocoas. The saving is obvious. The secret of the superiority of Rowntree's Elect Cocoa lies in the fact that none but the most carefully-selected matured cocoa beans are used in its manufacture, and that by perfected scientific procasses the rich aromatic and nutritive properties of the bean are developed to the full. Rowntree's Elect Cocoa by these means is rendered so soluble that little sediment is left in the cup, and so digestible as to suit persons of the weakest digestive powers. As a sustaining, stimulating, and warmth-giving beverage for the cold season, Rowntree's Elect Cocoa is a boon to workers in every walk of life. ELECT COCO& Of all Grocers, Chemists, Confectioners, &c. In Tins only, price 6d., 9d., Is. 6d., and 3s. L1588V

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NO MOON THAT NIGHT.

A PORT WINE) STORY.

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1 • OUR DAILY CARTOON. . 1

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ONE OF iESOP'S FABLES.

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lItnrIt 3ot*$Club Coupon

OUR ANNIVBBSAEY.-SPECIAL PRIZES.

NEW MEMBERS.

THIS WEEK'S PUZZLE.

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OUR FREE GIFT OF BOOKS,

FOR SA.ILORS' FRIENDS.

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FOOTBALL P R I Z E COMPETITION.

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- BIRTHS PRIZE COMPETITION.

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