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LONDON CORRESPONDENCE.

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THE EASTERN QUESTION., 1

WILLS AND BEQUESTS.

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FAILURE OF CITY BANKERS.1

O'DONOVAN ROSSA AGAIN.

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PARLIAMENTARY INTELLIGENCE.

ARRIVALS OF SPRING BIRDS.

HUMAN FLESH SAUSAGES.I

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THE ASSASSINATIONS IN IRELAND.…

THE DOG QUESTION IN THE COMMONS.

CLAIM FOR DAMAGES.

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PROPOSED POST ADVERTISING…

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PROPOSED POST ADVERTISING CARDS. Dr. Charles Rogers has submitted to the considera- tion of the Postmaster-General the following scheme of post advertising cards for universal distribution and without addresses: 1. By means of advertising the mercantile bnsinc-as of the country is chit-fly conducted. Hence the great financial success of daily and weekly newspapers and class or trade journals.—2. But the existing means of advertising are inadequate. Newspaper advertising, important as it undoubtedly is, does not fully meet the public requirements.—3. Broadsheet or other advertisements distributed from house to house seldom reach the parlour, and, indeed, are not welcomed there. In the servants' hall they are generally used as wastepaper. — 4. The halfpenny postage has been fiund too costly for general advertising purposes. It is only had re- course to at the Christmas season, or under very special circumstances.—5. It is a recognised object of the Post-Oilice Department to facilitate the commer- cial business of tho country, and it is held that this Department alone can render the advertising system of the United Kingdom adpquite and complete.— f>. The existing post-card system ja capable of expansion consis- tently with thej financial interests of the Detriment. -7. Cards should be manufactured of tho 8;Lme size as thosrt now in use, e wch to be entitltd, Post Adver- tising Card." A less expensive material should ba used in the manufacture of these cards. S'iout paper would Bumce-8. As it is essential to the post adver- tising system that the cards should be used solely for advertisements (to be printed, not written, upon them), antl that they should receive no mark in passing through this Post-Office, so as to avoid Post- Office labour, they should be manufactured of a light blue or green colour, with a stripe of white runninc through the whole length. Such a course would prevent imitation,, or forgery.-9. Post advertising cards, such as these in- dicated, can be manufactured, including expense of paper, at an outlay of about twopence per hundred.—10. Post advertising cards should be sold in packets of one hundred each, and at the charge of tenpence per hundred-that is, at the rate of ten cards for one penny.—11. Advertisers should be permitted to use their own discretion in displaying their adver- tisements on the cards, no restriction being made as to the character of the type. Printing on both sides should be permitted — 12 A condition should be imposed on advertisers, viz., that the date of advertisement shculd be displayed on the card, this provision being necessary to prevent the card being posted through the Post-Office a second time.—13. The Post-Office authorities should be entitled to delay the transmission of the cards for six days after the time of posting during eleven months of the year, and for ten days in the month of December—14. The Post.Office autho- rities should arrange to print advtrtisementa on the advertising card, since some advertisers might prefer the entire work being undertaken and carried out by the Post-Office authorities, while in point of expense the Department could successfully compete with local printers. — 15. When applica- tion is made to any metropolitan or district Post-Office for any given number of printed post advertising cards, the applicant should be informed that the authorities will not undertake to supply the cards earlier than within fifteen days. Pre-payment of the cards should be imperative.- 16. The post advertising cards are to be used for delivery by letter-carriers along with the ordinary letters at the first or morning delivery of the day on which they are dated and issued; or the morning delivery of a day within six of the said date or day of issue.-17. In order to the proper carrying out of the system, the Post-Office Department should procure accurate statistics of the average number of houses at which letters are delivered on the mornings of each day in the principal towns or centres of popu- lation. The Inhabited House Statistics would not suit, since it is not suggested that the letter-carriers should hand in the advertising cards at any houses save those at which they are at the time delivering letters.—18. It is held that the advertising public would largely approve this system, and would avail themselves of it periodically. It would materially avail local traders, who at very inconsiderable cost could make their articles of merchandise known not merely at the principal dwellings but actually to their occupants—these cards being banded in along with the family letters.-19. Many traders would adver- tise throughout London, Glasgow, Liverpool, !\1 an- cbester, and other principal town?. Some might advertise throughout the United Kingdom.-20. A special arrangement should be made respecting class advertisements, such advertisements being charged by weight. Thus advertisements of machinery, with drawings displayed on one side of the card and a written address on the other, should be charged at so much per pound weight, the size of cards being less subject to restriction.-21. By means of telegraphic communication, the Post. Office authoritie3 would be enabled to communicate with local branches, so as to meet the requiremei ts of the proposed system.- 22. It may be urged as an objection that under the new system additional letter carriers or officers might be required at the principal offices. Such additions, it is answered, would be amply justified by the additional revenues yielded by the change —23. The pest-card advertising system now recommended would, by its adoption, not injure any existing branch of industry, would prove serviceable to trade, and would, it is maintained, double the present revenue of the Post- Office Department within three years.

INCITING TO FIGHT A DUEL.

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THE KAFFIR WAR.

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