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P-W if in 0 eo- line, cTCew (Bocoa Consumers and frove W (o fiavs never fried Wait <Xbuferis. They know. High Opinion. Great Hygienic Value. Lack of Knowing. Just for Once. No doubt about Superiority Farther than any other. More economical. Mixtures as absurd as painting the lily Enquire into it. Best and Cheapest. For those who are regular consumers of VAN HOUTEN'S COCOA, this advertisement is not written, for they know that it is the best Cocoa in existence. If they may sometimes be induced to try one or more of the numerous I brands now in the market, they will each time be more confirmed in their high opinion about VAN HOUTEN'S. Neither is this destined for the members of the medical profession, who long ago began, and still continue to acknowledge its great hygienic value. But it is intended for those who have only recently taken to drinking Cocoa, and those who have never tried VAN HOUTEN'S. Many new consumers may have commenced with some Cocoa apparently cheaper than that of VAN HOUTEN, and from lack of knowing that a better exists, may rest satisfied with it. But why should they not try VAN HOUTEN'S COCOA, if only just for once, and make sure by practical experience, concerning the comparative cost ? As regards the superior quality there will be no doubt about it. One actual trial of this Cocoa will convince any one that it is much nicer and more pleasant to the palate, while it will be found to go farther than any other Cocoa in the market. When the consumer has found out this an actual fact, he will naturally continue using it, and will then find, that in addition to its nicer flavour and aroma (which are developed to the highest degree), it is more easily digested than any other Cocoa and contains the maximum of fleshy forming substances; moreover, as it far exceeds other Cocoas in these respects, it follows that it is really more economical in use than any other Cocoa. To mix foreign substances with Cocoa, and thereby imagine you can get more stimulation or nourishment out of it, is absurd, and is like "trying to paint the lily." Every Cocoa consumer should in his own interest enquire into this; after testing, one will readily admit a that VAN HOUTEN'S COCOA is not only | The BEST in EXISTENCE, but also I THE CHEAPEST in USE. i I *ffqtt JCouteris (Bocoa* |

ABERYSTWYTH.

LLANBADARN FAWR.

ABERAYRON.

LONDON.

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ILLANFIHANGEL-Y. .CREUDDYN.

CARDIGANSHIRE ASSIZES.

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